I know when most of you see the title *Seeing RED* you will assume that I’m going to be talking about clothing in the colour of the upcoming festive season- the season of good will among men and women- however that is not the case …
I have attended several conferences , networking events, seminars and workshops in the past 2 months and *seeing red* refers to my reaction to the dress code of the speakers, lecturers and attendees at these events!
I have witnessed the female CEO of a 7 figure income company stand on stage in front of an audience of 300 people in an ill fitting , clingy , skin coloured dress that showed off every line of her under wear. Normally this lady is impeccably dressed … However not on this day and it made me question her authority in her sphere of influence.
I have also witnessed another CEO on stage in a white stretch clingy jersey dress more suited to a Californian beach than a business environment!
All business communication experts will tell you that potential clients, colleagues, and customers will make their initial judgements on you based on your appearance – your appearance is the first touch point that is viewed by others and this PERSONAL BRANDING is key in having individuals know, like and trust you and eventually do business with you.
You may think #LookTheBiz is a cool catchy phrase , yet its importance cannot be underestimated in the world of entrepreneurship and business. #LookTheBiz is personal branding at its best! I know that this time of year is important for sales with a lot of trade fairs and networking events so it is crucial that you are being visible in a professional manner.
Plan your working wardrobe in advance
Buy 2 or 3 outfits that are exclusively for work and complete the look with coordinating accessories. Keep these outfits together on one rail with the matching jewellery / bags/ shoes so that when you are heading out to a conference/ sakes meeting on a busy morning you are also trying to get the kids to school, you know exactly where everything is and what top goes with what trousers or skirt.
Create a capsule wardrobe
A capsule wardrobe is creating the maximum range of outfits from a selection of mix and match pieces that all coordinate together – this is a great way of keeping expense to the minimum for your working clothes and I will show you how to do this in the next blog post.
#LookTheBiz is all about personality
What is the personality of your business? Those of you who recently completed my Potentialise Your Brand online coaching experience will now know the personality of your business – crafty, sophisticated, trendy, organic, holistic, etc. #LookTheBiz is about being professional and appropriate for your role within the personality of your business!
The little details matter
Please don’t forget the little details like grooming – clean hair , personal hygiene, correctly fitting clothes with no rips or tears and polished shoes!
Ask for help
If this all seems to much for you to organise and you have a major event coming up where you need to feel confident, and make an impression – do consider enlisting the help of a stylist who can guide you to create a professional #LooktheBiz image of success.
I’d love to help you and am including a recent testimonial here
Client Testimonial #LookTheBiz
*I really felt so empowered by my #LookTheBiz experience. The wardrobe audit really helped me to understand better what would suit my shape and my colouring. It also helped me to declutter and get rid of old clothes that no longer suited my lifestyle.
I had really dreaded shopping for clothes for the past few years. I felt totally isolated by the retail and fashion industry as I was not a size 10 or even a 20 something anymore.
#LookTheBiz was a really gentle way of taking me out of my comfort zone but showing me that there were beautiful clothes that suited me now I’m in my mid thirties.
I feel really empowered to go shopping that there are clothes in my size and in a classic, tailored style that suit me now. I was afraid and depressed by trying clothes that did not fit me or look well on me. Now I can choose clothes in any store that will look elegant thanks to working with Gaye. I feel ready to out and take on the world*
You can contact me lookthebizstylist@gmail.com or 0872766012
Enjoy your day